Wednesday, June 12, 2013

Innovation is still in Apple’s core




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Innovation is still in Apple’s core



Apple Innovation Analysis
"Can't innovate anymore, my ass." Those were some pretty powerful words from Apple's senior vice president of marketing, Phil Schiller, as he showed off a product that's coming later this year, the new Mac Pro. The concern that Apple can't innovate anymore has clearly gotten to the technology giant, evidenced not only by the 17.8% drop in the share price year-to-date, but also by recent commentary. For Apple to show off a new product that isn't close to shipping is extremely rare. It's clear Apple is now on the defensive, and that's something that may scare other companies.

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