Yes, the iPhone 5S must be gold

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Yes, the iPhone 5S must be gold

Back in 2010, 3G device sales in North America outpaced China and India by 185 million vs. 114 million. That's when the collective taste of American consumers still mattered a lot. But in 2013, China and India will outpace North America by 256 million vs. 215 million. Smartphone market is now defined by Asian tastes. And since they love yellow gold in China, that is a good color for a phone, regardless of whether or not it's deemed tacky by Americans.

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