Will Twitter go as ad crazy as Facebook after its IPO?

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Will Twitter go as ad crazy as Facebook after its IPO?

Facebook has discovered that pushing ads aggressively on its users works well, even if people complain about the strategy. After Twitter goes public, it will face intense pressure to match Facebook's phenomenal recent ad revenue growth. In the autumn of 2012, it seemed as though Facebook's star-crossed IPO was going to ice Twitter's plans to go public for years to come. Facebook's share price plunged by 50% following its listing in May 2012. But over the past two months, Facebook's strong Q2 ad revenue growth has driven investors wild — Facebook's share price has rocketed from $22 to $45 since early July. This may well have lured Twitter into pulling the trigger on its own IPO plans now that sentiment surrounding the mobile ad market is so optimistic.

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